Just Keep Innovating

Micha Roon
2 min readOct 8, 2021

I never thought I would feel this way, but today I considered switching from GMail to Outlook.com because the latter is the underdog.

I’m a child of the 80’s an Micro$oft was the ruling force in software for most of my IT life. They’re still a formidable power house with deep pockets but they’re not the most powerful and their pockets are by fare not the deepest.

The downfall eventually comes

The purpose of this post is to give hope to all the challengers out there. As Windows was the unchallenged champion of the PC era and Android seems undefeatable now; the former’s reign has ended and the latter’s will some day too.

As no one could foresee the impact of the internet (it has made the PC obsolete) no one can see what the IT landscape will look like in 20 years from now. Maybe we will all use Open Source OS free of advertising, running tiny computers implanted in our brains with blockchain providing the security. Or most probably something else.

It will look different

As Microsoft missed some critical turn (the internet and the mobile revolution) Google, Facebook and Apple will miss some too and even though they will not go away, the challengers will be able to raise in importance and take over the limelight.

My hope is that today’s focus on Winner Takes All schemes will go away in favour of We Winn Together approaches enabled by decentralised systems.

Just keep innovating

So please, keep innovating and keep on pushing the limits to elicit change. You’re all doing a great job and who knows, maybe some day your creation will be thought of as the new hegemon of your field, in place of today’s mastodons; just as Microsoft has been relegated to second fiddle by this newcomers from 20 years ago.

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Micha Roon
Micha Roon

Written by Micha Roon

Chief Innovation Officer at Energy Web researching solutions to build the decentralised infrastructure to decarbonise the grid

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